Tru Tie Dye was born out of Erika and Danielle’s realization that Florida was lacking a vibrant tie dye experience with a nostalgic 90’s flair. Inspired by their love for 90’s hip hop culture and a desire to fill this void, they set out to bring the joy and creativity of tie dyeing directly to their community. For them, it’s not just about selling a product; it’s about delivering an immersive experience that resonates with people’s nostalgia and creativity. With every tie dye party and DIY kit, Tru Tie Dye is on a mission to provide more than just colors on fabric – they’re delivering memories, laughter, and a sense of connection that lasts a lifetime.